Category Archives: Cameras & Lenses

Are you ‘at one’ with your camera gear?

I don’t know if it is a positive or a negative that I’m not a ‘gear head’ when it comes to camera equipment. I suppose this blog would have a much bigger audience if I spent my time doing numerous reviews of camera bodies and lenses. No doubt these kinds of technical insights are extremely important to a large portion of the photographic community. But…that’s just not me. I think a bigger and more important question is, “Are you ‘at one’ with your camera gear?” Continue reading Are you ‘at one’ with your camera gear?

Creating a Camera Buying Decision Matrix

Buying camera gear, especially for beginners and novices, or when considering “downsizing” one’s gear, can be a daunting task. One of the things that you can do to help make a well thought out decision is to create a camera buying decision matrix. What will be shared in this article is an adaptation of a technique that I have been using for a long time when doing business coaching. Continue reading Creating a Camera Buying Decision Matrix

DL cancellation could lead to Nikon 1 enhancement

It would have been very interesting to be a ‘fly on the wall’ in Nikon’s boardroom as the executive committee discussed their product marketing strategy, including the recent demise of the DL product line. From a strategic marketing perspective the DL cancellation could lead to Nikon 1 enhancement in terms of lens availability. Continue reading DL cancellation could lead to Nikon 1 enhancement