Category Archives: Cameras & Lenses

Creating a Camera Buying Decision Matrix

Buying camera gear, especially for beginners and novices, or when considering “downsizing” one’s gear, can be a daunting task. One of the things that you can do to help make a well thought out decision is to create a camera buying decision matrix. What will be shared in this article is an adaptation of a technique that I have been using for a long time when doing business coaching. Continue reading Creating a Camera Buying Decision Matrix

DL cancellation could lead to Nikon 1 enhancement

It would have been very interesting to be a ‘fly on the wall’ in Nikon’s boardroom as the executive committee discussed their product marketing strategy, including the recent demise of the DL product line. From a strategic marketing perspective the DL cancellation could lead to Nikon 1 enhancement in terms of lens availability. Continue reading DL cancellation could lead to Nikon 1 enhancement