It would have been very interesting to be a ‘fly on the wall’ in Nikon’s boardroom as the executive committee discussed their product marketing strategy, including the recent demise of the DL product line. From a strategic marketing perspective the DL cancellation could lead to Nikon 1 enhancement in terms of lens availability. Continue reading DL cancellation could lead to Nikon 1 enhancement
The Nikon DL Series of premium compact cameras has been officially cancelled by Nikon. Some months ago an article here raised concerns about the viability of the DL product line given the dramatic and continuing decline of the fixed lens camera market. Continue reading Nikon officially cancels DL cameras
Many people have been wondering what’s happening with the Nikon DL product line. After being announced in February of 2016 the DLs have been rumoured to have run into some kind of quality or production issue, which has postponed their availability. This issue has been dragging on for a while now. Looking at recent CIPA data (October 2016) has me beginning to wonder if the Nikon DL line may be dead in the water due to changes in market conditions. Continue reading Nikon DL dead in the water?
The launch of the Nikon DL series of cameras has caused a significant amount of angst among many Nikon 1 owners. Many internet chat rooms seem to be brimming with opinions on why the Nikon DL product line will replace the Nikon 1 system. Many of these viewpoints are expressed from a photographer’s perspective in terms of specific camera features and potential image quality. Putting all of that aside, if we look at recent CIPA statistics and market segmentation, the idea that the Nikon DL series will replace the Nikon 1 system appears illogical.
The rumoured Nikon premium compact cameras are now a reality with the release of the DL18-50, DL24-85 and DL24-500 models. The big question for many folks is should Nikon 1 owners dump their gear and move to Nikon DL? Continue reading Should Nikon 1 owners dump their gear and move to Nikon DL?