it’s in our NATURE is a very interesting phrase that has various interpretations, and also may be significant from a marketing perspective. In a recent M.Zuiko 150-600mm f/5-6.3 launch video, this promotional message ended with the phrase it’s in our NATURE. Watch the video until the very end to see this positioning statement.
In my view, this was no accident, but rather an important step forward in the strategic positioning of OM Digital Solutions camera business.
I have to roll my eyes when seeing negative comments about a branded photographic product rumored to be made by another company. Often indignation, disdain, or worse is expressed. I suppose there are still folks out there who are unaware of contract manufacturing realities.
As photographers we face a number of investment choices as we continue to build our skill level, and broaden the range of subject matter we photograph. If you’re like me these investment choices have been spread out over time. This makes having an overall game plan and some good evaluation criteria important.
Virtually everyone who has been out with their camera, and around other photographers, has heard someone say that they’ll ‘fix it in post’ when they get home. We may have even used those words personally.
Semantics can be extremely important in life as they guide our behaviour, and shape our expectations. The purpose of this article is to encourage readers to reframe the work they do with post processing… and move past the concept of ‘fix it in post’.
Accomplishment in life can be found in a wide range of areas including family, volunteerism, creativity, career and business to name a few. It is common to hold up the accomplishments of others as sources of inspiration or motivation for our own goals and dreams. Sometimes our adulation of others is misguided.
The concept of selfishness is something that we can interpret in different ways depending on our conditioning and belief system. Often selfishness is judged negatively. One of the ways we can view selfishness is as a course of behaviour that occurs when someone is acting for their own benefit to the disadvantage of all others.
Unfortunately for readers who value transparency with the online content that they consume, web deception is continuing unabated. This article shares wording from a solicitation that I recently received via email. I have highlighted in bold face an egregious attempt at web deception contained in this most recent solicitation.
My wife and I recently had an inverter heat pump/gas furnace back-up system installed in our home. Like many people we captured some images of the installation process for posterity. This article discusses some of the factors we considered before making our purchase decision.
Life’s bread crumbs are events, people, personal experiences, intuition, messages, information, and creative expressions that bring understanding and meaning to our lives.
None of us knows when our actions may become life’s bread crumbs for someone else. Even the smallest act can have meaning beyond ourselves.
This website celebrates the joy of photography and features a wide range of photographic subject matter. The content is designed to appeal to a wide range of people interested in photography. The website also demonstrates the image creating capability of small sensor cameras including micro four thirds, 1", and 1/2.3" cameras.